#024 - Organic Growth is Slower, But Still Better | Saurabh Aggarwal

Saurabh Aggarwal is the founder of FractalKX and XPLeague, two of his many ventures in the Esports industry. He's revolutionizing this emerging industry by focusing on player development instead of just sponsorships, and integrating AI into those funnels.

In this episode, expect to learn:

- Why the industry of Esports shouldn't be ignored for business lessons

- Just how important the people within a system are (not just the system itself)

- Why AI is like your kitchen pantry

- What makes organic growth so powerful

and much, much more!

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00:00 How Does a CRM Consultant Turn into a Founder?

03:01 Where Did the ESports Interest Come From?

05:45 Where ESports is Missing the Point

08:45 What's the Biggest Frustration, 1 Year In?

10:49 How to Be Both Early and Right

13:57 What is Something That Your Competitors Miss?

17:08 The Importance of the People In Your System

22:01 Why Organic Growth is Key (Steve Jobs is a good example!)

25:18 Who is the "Customer" for ESports?

26:54 Pivoting - Why GGLife has Changed Three Times

30:22 Why AI is Like Your Kitchen Pantry

33:43 3 Steps to Change The Way You Use AI

36:46 A Recurring Problem in FractalKX and XPLeague (Capital Strategy)

38:24 Service vs Product Capital Strategy

41:13 Customer Misunderstandings

44:24 Saurabh Will Still Believe This is 10 Years

46:58 Do This Sooner than Saurabh Did!